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The Housing Market Landscape
Concerned about investing in real estate?
Groundfloor investments are uniquely positioned to take advantage of the current housing market. Learn More

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Help us make private lending public.
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Who are we?

We’re a diverse group of engineers, marketers, real estate professionals, financial experts, and more that are passionate about leveling the playing field for everyday investors.

We’re a growing company looking to change the way people invest for their future. We’re built on the belief that there’s a smarter way to enable regular people to build wealth through real estate.

plaza

We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning, and culture.

portrait view of employees
landscape view of employees

We embrace the unexpected, leveraging our unique talents to overcome obstacles and pioneer a better investing experience.

We do this by creating a culture of learning, where we embrace vulnerability so that every employee can challenge assumptions and operate at the edge of their ability.

#GetinontheGroundfloor
#GroundfloorLife

Core Values

Authenticity

We are honest and upfront in everything we do. Our vulnerability and true representation of who we are and what we do will help earn the trust of our investors, borrowers and team members.

Diversity

We intentionally cultivate and welcome a variety of perspectives. Giving people the freedom to express themselves makes us stronger as a company and as individuals. We live in a diverse world and must foster diversity in our thought, beliefs and perspectives.

Trustworthiness

Our credibility, accountability and vulnerability, factored together over time, will earn the trust of our investors and borrowers. This is critical to our existence and success. Everyone is more productive in an environment of trust.

Agility

We must think and understand quickly. Our business model is complex and our ability to anticipate and adapt in rapidly changing environments is critical. Fostering agility requires a particular combination of intellect, humility and self-awareness.

Accountability

We accept responsibility for our decisions and actions. We set expectations with our customers and try our best to deliver on them. Not every investment we offer will work out as planned, taking accountability opens opportunities and builds trust.

Commitment

Our commitment is a pledge to all of our stakeholders to do the right thing, act accordingly and responsibly. Commitment, when paired with authenticity and accountability, builds trust. That is as true with customers as it is with coworkers.

Persistence

Things worth doing don’t come easily. Our ability to persist in the face of difficulties and opposition helps build trust with our customers and morale with our coworkers. To succeed, we have to push through resistance, complexity, criticism and all other forms of impedance.

Kindness

We are friendly, generous and considerate. We actively look for ways to show that we care about people. Our business can be a tough one. Practicing kindness is one way to protect and enhance brand value.
perks

Perks & Benefits

You work to live, but that doesn’t mean you can’t live a little at work. After all, a happy team is a creative, forward-thinking, passionate, and hard-working team. That’s why at Groundfloor, we strive to make work as rewarding—and our team members as happy—as possible. Here’s how:

  • Competitive salary
    because we know you are valuable
  • Equity
    to own a piece of our future
  • 401k matching
    so you can invest in your future
  • Health/Dental/Vision Insurance
    because you and your family matter
  • Flexible schedules and paid holidays
    we’re all about the work-life balance
  • Regular company outings and events
    currently virtual during COVID
  • Wellness Wednesday events
    healthy teams are happy ones
  • Parental leave
    whole family paid time off
  • Fun goodie boxes
    who doesn’t like surprises?
  • Creative, comfortable, and laid-back culture
    jeans always welcome
  • Remote work friendly
    to help set up your dream home office

Open Roles

We’re changing the way people invest for their futures - and having a great time while we’re at it. Browse our available job openings and come join in the fun.

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Groundfloor(LROs)
SEC Filings Offering Circular
A copy of these materials may also be obtained for free on the SEC’s website at www.sec.gov
PLEASE SEE OUR OFFERING CIRCULARS BELOW:
OFFERINGS FOR SECURITIES UNDER REGULATION A ON THIS WEBSITE ARE CURRENTLY OPEN TO ALL US RESIDENTS WHERE THE ISSUER HAS FILED STATE NOTICE.
The information on this website does not constitute an offer to sell the limited recourse obligations (or “LROs”) identified herein in any state or jurisdiction in which the issuer is not qualified to do so. Securities are offered and sold under Regulation A of the Securities Act of 1933 (“Regulation A”) only to investors who are residents of the states in which Groundfloor Finance Inc. (“Groundfloor”), or one of its affiliates has either qualified an offering statement under Tier 1 of Regulation A or made notice of its intent to offer and sell securities under Tier 2 of Regulation A. Groundfloor, or its affiliates, may also offer securities to accredited investors. Investors who believe they qualify as accredited investors may access additional information about these offerings here .
Groundfloor or one of its affiliates has filed offering circulars and post-qualification amendments (or “PQAs”) (including supplements to such filings) with the Securities and Exchange Commission (the “SEC”) covering the current offering of LROs. An investment in LROs entails risk of loss, and you may lose all or part of your investment. Each investor should carefully consider the risk factors and other information discussed in the qualified offering circulars/PQAs (and current supplements, if any) before purchasing LROs.
Some statements in the offering circulars/PQAs and on this website may contain forward-looking statements and are based upon current expectations, plans, estimates, assumptions, and beliefs that involve numerous risks and uncertainties. Although Groundfloor believes that the expectations reflected in such forward-looking statements are based on reasonable assumptions, actual results and performance could differ materially from those set forth in the forward-looking statements. You should consult with your own attorneys, accountants, and other professional advisors prior to making an investment.
The information on this website does not constitute an offer to sell or a solicitation of interest in any LROs that may be qualified in the future. No money or other consideration is being solicited with respect to any LROs that have not been duly qualified, and if sent in response, will not be accepted. No offer to buy any LROs that have not been duly qualified can be accepted and no part of the purchase price can be received until an offering circular/PQA covering such LROs has been qualified by the SEC. Any such offer to buy unqualified LROs may be withdrawn or revoked, without obligation of any kind, at any time before notice of its acceptance is given after the date of qualification. An indication of interest in our offerings involves no obligation or commitment of any kind.
The information contained in the Offering Circular and offering materials presents a general summary of the business and the purpose and principal business terms of an investment in LROs. This summary does not purport to be complete and is qualified in its entirety by reference to the more detailed discussion contained in the offering circulars/PQAs.
Articles or information from third-party sources outside of this domain may discuss Groundfloor (or its affiliates) or relate to information contained herein, but Groundfloor and its affiliates do not approve and are not responsible for such content. Hyperlinks to third-party sites, or reproduction of third-party content, do not constitute an approval or endorsement by Groundfloor or any of its affiliates of the linked or reproduced content.
Neither the SEC nor any state securities commission or regulatory authority approved, disapproved, endorsed, or recommended the merits of the offering described in the offering circulars/PQAs or reflected on this website. Groundfloor's services do not constitute “crowdfunding” as described in Title III of the Jumpstart Our Business Startups Act (“JOBS Act”).