SVP, Product and Strategy
Rich Pulido

Rich is the Senior Vice President of Real Estate Operations. He is responsible for designing and building systems and processes critical to the origination, underwriting, closing, and servicing of commercial loan assets. Rich's scope spans individual loans to the entire portfolio. He strives to ensure GROUNDFLOOR's investors and borrowers have positive user experiences supported by industry leading risk management practices. - Rich comes to GROUNDFLOOR after a 27-year commercial real estate career with Prudential. His broad experience base includes equity and debt asset management, development, portfolio management and capital market assignments. Significantly, during the Great Recession, Rich led the Special Servicing team responsible for loan workouts and REO for a $55 billion portfolio of commercial mortgages. He also started a capital markets unit, building up a $1 billion book. Rich's experience is national in scope during his career Rich has worked in Chicago, Los Angeles, and Atlanta. - After earning a BS in System Science and Mathematics from UCLA, Rich was a Systems Engineer with Northrop Corp. working on classified military aircraft projects. He subsequently earned his MBA from The University of Chicago Booth School of Business.